01
Fractional CMO
Embedded marketing leadership for founder-led and venture-backed teams — strategy, hiring plan, and operating cadence without the full-time hire.
Fractional CMO · GTM Advisory · Est. 2019
The right market. The right buyers. A smarter path to pipeline.
KAMO is the advisory practice of Tamar Schoppik Amoyal — boutique GTM and marketing leadership for B2B SaaS, fintech, payments, and AI-enabled platforms.
Experience15+ yrs
B2B SaaS · Fintech · Payments · AI-enabled platforms
Selected engagements
§ 01 — Practice
The advisory of Tamar Schoppik Amoyal.
For 15+ years I've operated across product, marketing, and sales — building the bridge between product innovation and revenue execution for public companies, venture-backed startups, and founder-led organizations.
Clients hire KAMO when the product is real, the market is moving, and the story isn't catching. The work is part strategy, part narrative, part operating system — and always tied to the number.
Read the full background§ 02 — Services
Four practices, one operating system for growth.
02
Positioning & Narrative
Sharpen the story. Category, ICP, messaging architecture, and executive narrative that aligns product, marketing, and sales.
03
GTM Strategy
ICP, segmentation, launch plans, and the acquisition / activation / retention motion design behind durable growth.
04
Revenue Programs
ABM, lifecycle, partner co-marketing, and sales enablement systems that convert pipeline into closed revenue.
KAMOtion
Your GTM probably doesn't need more activity.
It needs more focus.
KAMOtion helps B2B companies figure out where to play, who to reach, what to say and when to move. We connect the pieces that usually live separately — market focus, ICP, buying groups, positioning, signals, target accounts and authority — and turn them into a GTM system you can actually use.
MarketBuying GroupMessageSignalAccountAction
POSITIONING
Who are we really for, and why should they care?
PIPELINE
Which accounts and people deserve attention?
SIGNALS
What tells us the timing may be right?
AUTHORITY
How do we become easier to discover and trust?
KAMOtion Scan
See your business from the outside in
company.com
- Important audiences identified
- Value and story assessed
- Relevant changes checked
Let's talk
Every great brand tells a story.
Let's make yours impossible to ignore.