KAMO Marketing Advisors
Curriculum Vitae — 2026

Tamar Schoppik Amoyal

GTM and marketing leader turning complex technology platforms into clear market narratives, scalable revenue programs, and aligned sales and marketing systems — for public companies, venture-backed startups, and founder-led organizations.

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LinkedIn
Working model
Fully remote
Portrait of Tamar Schoppik Amoyal
§ 01 — Summary

The shape of the work.

15+ years operating across product, marketing, and sales to commercialize new offerings, modernize positioning, and build high-performing execution teams.

Strong fit for Head of Marketing, VP Marketing, Fractional CMO, Product Marketing, and GTM strategy roles spanning B2B SaaS, fintech, payments, AI-enabled platforms, and enterprise technology.

§ 02 — Experience

Where the work has happened.

  1. 2019 — Present

    Founder & Principal

    KAMO Marketing Advisors, LLC
    • Founded and lead a GTM and marketing strategy consultancy serving venture-backed startups, enterprise tech, and founder-led teams. Clients include Pay.com, Qira, HELIXintel, CheckAlt, Team8, and Bluespine.
    • End-to-end GTM strategies spanning ICP, positioning, acquisition, activation, retention, and expansion across B2B SaaS, fintech, payments, proptech, and AI-enabled platforms.
    • Brand architecture and messaging — post-merger identity (Qira), Series A investor narrative (HELIXintel), competitive and compliance positioning (CheckAlt).
    • Cross-functional execution across design, web, content, performance, lifecycle, and sales enablement; KPI frameworks and operating cadences tied to revenue.
  2. 2019+

    Director of Enterprise Marketing, Americas

    Payoneer, Inc. (NASDAQ: PAYO)
    • Owned regional enterprise marketing strategy across North and South America for a global B2B cross-border payments platform.
    • Built ABM and co-marketing programs with anchor partners including Walmart, Airbnb, Upwork, and Patreon.
    • Led full-funnel enterprise acquisition, retention, and expansion programs in lockstep with sales leadership.
  3. 2017 — 2019

    Director of Marketing & UX Content

    Payoneer, Inc.
    • Led global marketing content and UX writing strategy across Payoneer's multi-product B2B payments platform.
    • Built and managed a global team of writers, editors, and localization specialists across 7 languages.
    • Created the cross-functional messaging operating system connecting positioning, web, product UX, and enablement.
  4. 2017 — 2019

    Product GTM Lead — Capital Advance

    Payoneer, Inc.
    • GTM lead for Payoneer Capital Advance, the working capital product for marketplace sellers and SMBs.
    • Translated complex eligibility and underwriting logic into clear customer-facing messaging — improving qualified application and activation rates.
  5. 2016 — 2017

    Senior B2B Marketing & Communications Manager

    Natural Intelligence
    • Multi-channel B2B marketing strategy supporting demand generation and sales enablement for a global performance marketing platform.
  6. 2014 — 2016

    Co-Founder

    SHEvooking Ltd.
    • Built and managed a full-service digital marketing agency serving startups and public companies; led a team of 8.
  7. 2012 — 2014

    Corporate Marketing Communications Manager

    Orbotech (NASDAQ: ORBK)
    • Directed global marketing communications across 35 international offices for capital equipment serving semiconductor and PCB manufacturers.
  8. 2008 — 2012

    Earlier roles

    Panda Trading Systems · Crunch Content · X-Wise Marketing
    • Marketing communications and project leadership across trading technology, boutique content services, and digital agency work.
§ 03 — Competencies

What I actually do.

GTM Strategy.

  • ICP & segmentation
  • Launch planning & product GTM
  • Acquisition & activation
  • Retention & expansion
  • Direct vs. channel motion
  • Enterprise & SMB growth models

Positioning & Messaging.

  • Brand architecture
  • Narrative & category development
  • Executive & investor messaging
  • Product marketing frameworks
  • Sales enablement messaging
  • Website & launch narrative

Revenue Discipline.

  • Pipeline & sales alignment
  • KPI frameworks & SaaS metrics
  • Behavioral segmentation
  • Lifecycle & retention programs
  • Performance tracking
  • Funnel optimization

Leadership & Execution.

  • Cross-functional leadership
  • Team building & mentoring
  • Vendor & agency oversight
  • Global governance & localization
  • Operating cadences
  • Founder & executive advisory
Academic Roots

Reichman University

Herzliya, Israel

  • M.A., Organizational Psychology
  • B.A., Psychology
  • Teaching & Research Assistant
Languages
  • English — Fluent
  • Hebrew — Fluent
Working Style

Fully remote — up to 15% travel for offsites, key client moments, and on-site launch sprints.